Site Target - Google's New Ad service
Source Title:
Site Target
Site Target
Story Text:
Google launches enhancements to Adwords where advertisers can Target users by site and are also provided a max CPM bidding option.
Looks interesing specially the option to target advertising by site.
Some of the more notable coverage;
Google launches enhancements to Adwords where advertisers can Target users by site and are also provided a max CPM bidding option.
Looks interesing specially the option to target advertising by site.
Some of the more notable coverage;
- Danny Sullivan: New Google AdWords Site Targeting Allows Advertisers To Pick & Choose
- Charlene Li: Marketers rejoice! Google offers site targeting for AdSense
- Jennifer Sleg: Adwords advertisers now allowed to control what AdSense sites their ads appear on
- NYT: Google to Sell Ads Not Related to Searches
- Y! MyWeb
NY Times Article
NYT Article
Congrats to google
Finally providing some answer to advertisers asking for source exclusion. This will improve the entire network. Just need to see how they handle the fine details like when a publisher doesn't want an ad to appear but the advertiser specifically selects them.
I'm happy on both sides of the fence - almost
As an advertiser I'm looking forward to dropping a few sites as well as targeting a few I can't get to with keywords but I know will work well with my site.
As a publisher in Adsense I'm happy that I might be getting a few CPM banners blended into the mix
BUT...
having seen how jittery some advertisers are at accepting sites into an affiliate program I expect lots of legit publisher sites get removed from adword advertiser's campaigns. Sadly some advertisers have a weird idea about the sites that'll work for their campaign and I suspect many will be shocked to see where their traffic is coming from.
It's all in the execution
Yep, and over at WmW eWhisper is doing his usual good job of bringing up some of the fine points and questions (msgs 17 & 20). Seeing how G usually stumbles a bit when they introduce new things I can almost hear the oooh, why didn't we think of that.
This can be very good for all parties, hope it goes fairly smoothly.