A consumer watchdog group in Canada is saying that Google is violating privacy laws by retargeting ads concerned with healthcare.
The agency said its investigation was triggered by a complaint from a man with sleep apnea, who said he was "followed" by ads for devices geared to treating the condition after conducting online searches on the illness. "As Canadians spend more and more time online, they create a digital trail that can reveal a great deal about a person," the agency's interim privacy commissioner Chantal Bernier said in a statement.
To those of us in search marketing this is just old fashion ad retargeting at its best! But apparently in Canada even anonymous data collection and targeting is a violation of privacy laws. Perhaps the rest of the world should take notice of their responce. I mean lets face it, if someone doesn't stand up to this type of ad "following", who knows where it will end.