Google Distributing Local Search Ads

Source Title:
Google Distributes Local Search, Ads
Story Text:

Google moves local search advertising up a small notch by signing as a distribution partner for local search results and adwords according to Pamela Parker at Clickz...

Visitors who search for local business information, such as phone numbers, addresses, maps with business locations, and driving directions, will be served locally targeted ads along with the organic search results. Previously, the local ads were distributed to partners with Web, rather than local, results.

Google says it will test the implementation through the beta process to meet advertiser, publisher and consumer needs. The company is also testing a feature that saves users' search history. So far, no ads are served on the history interface.