Sure You Delete Your Cookies ...

8 comments
Source Title:
Atlas: Cookie Deletion Figures Exaggerated Wildly by Self-Reported Data
Story Text:

So we've read about cookies being deleted here, here, and here. Atlas took it a step further and checked if people were actually deleteing cookies or not. here what they found...

Atlas essentially repeated the results of Jupiter Research and other firms that had found rampant reports of cookie deletion, but then went the extra step of checking out what people did versus what they said they did.

The initial results looked rather similar. But the actual cookie deletion was much less than advertised. Even those reporting that the deleted cookies weekly were shown to keep cookies on average much longer than a month. Other self-reported methodology research reports have been piling on to question the usefulness of cookies in tracking ad performance. The percent of people said to delete cookies at least monthly varied between 39 percent and 55 percent among Belden, Jupiter, Nielsen/NetRatings and RedEye. Atlas's chart (click on image above to enlarge) may deflate this argument.

Comments

every mornin :)

http://cookieculler.mozdev.org/ i use this it's sooooo easy

DaveN

 

I delete cookies with a sweeper every time I reboot. All this rah rah cookie tracking is still viable - it's not as bad as it sounds, is all a bunch of BS to keep affiliates nerves settled so they'll keep building and pushing sales IMO. Why? Because no one has any idea how to track sales otherwise.

Question to think about: Will cookie deletion habits *grow* or *die off*. The writing's on the wall - It is bad and it is going to get worse.

Crap

Crap Cleaner, http://www.ccleaner.com/ will do the job and you can tell it to just delete IE cookies or just firefox, or both, etc. It's also generally useful especially for any poor souls like me on win98.

Why?

Why delete cookies? Personally I find deleting cookies a pain, I hate having to log into sites I visit every day :O/

Oooh, they know I have visited more than once and the cookie expires in 10 years - *scary* where is my mummy. etc.

huh?

chris with cookieculler you protect the ones you want to keep, then just delete all the new ones daily

Watch how you go with Crap Cleaner

After installation make sure you check you want to clean everything that is in the the default setup. I can't remember what it zapped but I remember it did something I didn't want when I first used it.

And?

I don't think that many people are doing it intelligently like you Dave, how many people are using cookieculler et al do you think? I think most are just nuking all cookies and I just don't see the point.

May look into the cookieculler...

...I never toss my cookies, tend to keep 'em all. HD is nearly full :-)

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