The Overture to Yahoo Rebrand finally happened...

Source Title:
Yahoo Search Marketing Products
Story Text:

They've talked about for a couple of months, but Overture finally has been rebranded to the Yahoo name....

So far, other than a few tweaks to how things look, I haven't seen any new functinality in the actual ppc or reports area, but this might change in the next few days. It is worth watching, anyway.




I do so hope the rebranding will not affect the oh-so helpful and joyous nature of the Overture customer service and account reps! ;)


Not to mention that wonderful user interface. ;)

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I like that. Nice to see "us" mentioned in good context - contrary to analogy that we're criminals ;)

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