Targeting Through Tagvertising
Steve Rubel is busy jumping up and down for all he's worth on the next moronic blogger buzzword, tagvertising, heaven give me strength, it was all i could do to hold onto my dinner reading that. Inadvertently though, he's giving a good lesson in where the next boom for web spam may erupt...
What he's talking about, if you have the stomach to wade through almost the complete dictionary of dumbarsed buzzwords and read his article, is using sites like del.icio.us, Technorati and Flickr to spread ideas, and gain eyeballs.
If you've reached this point, and have no idea of what im talking about, read this first: Tags & Folksonomies - What are they, and why should you care?
From Steve's piece:
They might even be the silver bullet search engines need to deliver truly personalized search results. When this happens folksonomies and tagvertising will usher in the next great advancement in contextual advertising. [......] Folksonomy sites can be also be carefully used to unleash viral marketing campaigns - with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services
Oh, i see.. you can spam it, but you have to say you're a spammer? Well, that's okay then...
Really, i can't see any kind of tagging site, even one bought by Yahoo (Flickr) being useful once it goes truly mainstream - at present, it's hardly worth the bother to spam these things unless you're hawking something to the blogerati, but if Yahoo manage to take tagging mainstream, or Fred has his way with del.icio.us then it'll just be another wasteland of garbage within a month.
There are ways to do it, but they would cost huge amounts of $$$'s....
Tagvertising - the holy grail of stupid made up words in web 2.0