Instant SEO Guru; Just Add Bullshit!
The Ancient Art of Gardening
http://www.ihategoogle.org/?postid=42
Despite the article being almost beneath the fold, Grrr! Here's a great HOWTO on writing SEO articles from ihategoogle.org. Liberal amounts of humour, but an underlying truth that everyone will instantly recognize...
Step 1 - Till the Soil
Before you can convince webmasters of your guru status, you must strip away their illusions of competence. Remind them that meta tags aren't a "magic solution". Persuade them that on-page optimization isn't all it's cracked up to be. Insert your comments on the importance of inbound links, randomized anchor text, Pagerank, authority sites, the Google sandbox, or any other buzzwords currently making the rounds in your favorite blogs and forums. The point here is to confuse your readers and make them unsure of their own theories. This will leave you with fertile ground for your own seeds of SEO wisdom.
Very funny, and so true, everyone and his dog is an SEO expert these days, and that 7 point plan pretty much sums up how it's done heh...

It is very true
I've had the opportunity to see evaulate some SEO firms proposals, and 85% of the info in them are bullshit.
worthy of discussion?
"This is a guide to aspiring gurus who can't seem to get the knack to write their own revenue-generating marketing-hype, disguised as helpful SEO tips".
An SE magnet page, in the form of a parody, about SEO, that is getting discussed as if it were a real SEO article. To funny!
Ha I hear that Jill. I won't name names but I have a faxed proposal from a big time white hat seo that has a quote in it for cloaking services :) It is however about 2 1/2 years old. It just reassures me that there are closet white hats out there. lol
Was it mine?
I did once put out a proposal that kinda had that in it, but not quite. I actually just recommended the services of MakeMeTop if they prefered not to change their completely crawler-unfriendly big brand site.
No it wasn't you. That's cool that you're a realist when all else fails for "completely crawler-unfriendly big brand sites". Right on :)