What is Google Adwords Display Select?

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Google adwords has now realised a new type of adwords campaign called "Display Select".

In the blog post google goes into a pitch that "Display Select" will be just the same as the old display ad network but with better results, 35% better!

"How is this different from the old campaign type?

In addition to extending the reach of search campaigns, this new campaign type offers better results on the display network than the old Search & Display Networks campaign type.

Search Network with Display Select uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them. That means your ads are more likely to be shown to a smaller number of prospective customers, who are more likely to be interested in your offerings. Compared to the old campaign type, initial tests show that advertisers, on average, could see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase on the display portion of their Search Network with Display Select campaigns.*"

The display network is still active but what is the point if google will display you on more "rewarding" pages/locations?

This of course should effect publishers with higher cpc returns for adsense units. So are "good" publishers going to start earning 35% more?

I hope so :) Full blog post from google here

Comments

Google Adwords

Sometimes the changes from Google are really confusing. It is also not accurate at some point but most of the time, it is better than the previous algorithms that it has released. It will only be a matter of time until you memorize them all. 

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