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Wanadoo Partner with MSN to Provide PPC Product

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Source Title:
Wanadoo launches its own PPC platform : Wanadoo-Clic
Source Url:
http://www.prweaver.com/blog/2005/04/05/168-wanadoo-launches-ppc-platform
Story Text:
Im reliably informed (see the link above) that Wannado, wanna do PPC - Wanna-clic to be precise. This article in french has the details, and we have a brief summary in english below..

On the 16 March Wannadoo launched an advertisement engine based on inhouse tecnology developed in partnership with MSN consisting of commercial links sold by auction which will appear in a contextual way on the sites of wannadoo and mappi

Thanks for the summary JasonD!

- Y! MyWeb

 

I have a Greek, French Canadian (don't ask) mate of mine doing a proper translation but the gist of the article is that Wanadoo have teamed up with MSN to trial a new PPC engine.

Translation as soon as I have it from Bill :)

By JasonD at Apr 6 2005 - 15:03

Not so great translation and summary

On the 16 March Wannadoo launched an advertisement engine based on inhouse tecnology developed in partnership with MSN consisting of commercial links sold by auction which will appear in a contextual way on the sites of wannadoo and mappi

Note by Jason: Who are Mappi?

The first step of the project is to form partnerships with consulting angencies

By JasonD at Apr 6 2005 - 15:16

Vague translation

Here is a rather dodgy freeform translation job of the article, which might help until the proper translation arrives!:

Quote:
Wanadoo are launching a sponsored links program this week, coming soon after MSN who launched a similar scheme on March 16th. Named "Wanadooclic", it is based on technology developed inhouse by Wanadoo. The program consists of commercial links, sold by an auction process, which will be displayed contextually on the Wanadoo and Mappy websites. The first stage of the program begins tomorrow, April 5th 2005, with an experimental service with advertizing agencies serving as beta testers.

In order to find out more, we interviewed Luc Tran Thang, Director of Wanadoo Portals, about the project. His description of the Wanadoo program: "We hope to answer the needs of advertizers who are more and more concerned with ROI by offering a global package, whether in terms of media (traditional cpm formats), e-commerce or direct marketing (commercial links). This beta phase is an important first step, which corresponds with the demands that the market has expressed."

One important correction to the thread summary: this is inhouse technology, and they are not partnering with MSN.

By encyclo at Apr 6 2005 - 17:24

 

Thanks Encyclo and please acceppt my apologies for the bad info previously

By JasonD at Apr 6 2005 - 17:27

-

No problem, the original article is not too well-written and is a bit confusing: it mentions MSN only in the context of being another PPC program which launched very recently.

By encyclo at Apr 6 2005 - 17:29

I believe it says:

"According to MSN..." instead of "after MSN..."

By Wit at Apr 6 2005 - 17:51

~

Quote:
"According to MSN..."

The article starts Après MSN, whereas if it was "according to" it would read D'après MSN. Of course, the comma immediately following MSN should not be there as it makes it more confusing. MSN launched their program on March 16th, and now Wanadoo is launching theirs.

BTW I'm an anglophone but living in Québec. A francophone will be able to confirm what the article really means!

By encyclo at Apr 6 2005 - 18:03

Cool!

I'm not French, I only stated my belief :-)

But in that case I still don't get all the "info" from that article. Waiting for a detailed translation, or better still: an "international" press release, now. LOL

By Wit at Apr 6 2005 - 18:42