Google "Forgets" to put Ads in Google News?

12 comments
Source Title:
Living by Google Rules
Story Text:

Mostly a feel good fluff piece, but two paragraphs toward the end jumped out, particulary the rather odd admission? that they forgot to put ads in Google news...

"It takes years to become profitable in terms of total dollars invested, but we don't even think about it," he adds. "When we started Google News, we forgot to put ads in it. It's not deliberate. We actually forgot."

To which Gurtie responds in the comments below...

Oh the conversation...

"so, how we gonna regain our human face and not be so evil"

"I know, lets pretend to be incompetant"

"how do you mean"

"well lets pretend that, like, we're so focussed on the exciting products we don't think about making money from them"

"what? but people won't believe that, we've built a multibillion dollar company from nothing"

"yeah they will, they believe we didn't do the smarttags comparison, they believe a load of that spam stuff....."

"oh yeah, cool, OK well you announce the press conference and I'll polish our halo's"

"yep, see you at the mensa meeting tonight?"

"no can do, I'm booked for a Public Relations lesson from Prince Philip"

and...

While the discrete new products outside the core get attention, Mayer says that the bulk of Google's work is quietly improving the bread-and-butter of search. "We don't put out a press release saying that we got rid of 5 percent of search spam, but that stuff happens all the time.

NB: Mercilessly hacked about by Nick for the homepage...

Comments

Pfft....

"When we started Google News, we forgot to put ads in it. It's not deliberate. We actually forgot."

That's just the google PR machine at work -- making the company seem human.

if it was only an accident

feel free to throw the ads in

oh the conversation

"so, how we gonna regain our human face and not be so evil"

"I know, lets pretend to be incompetant"

"how do you mean"

"well lets pretend that, like, we're so focussed on the exciting products we don't think about making money from them"

"what? but people won't believe that, we've built a multibillion dollar company from nothing"

"yeah they will, they believe we didn't do the smarttags comparison, they believe a load of that spam stuff....."

"oh yeah, cool, OK well you announce the press conference and I'll polish our halo's"

"yep, see you at the mensa meeting tonight?"

"no can do, I'm booked for a Public Relations lesson from Prince Philip"

Er... no.

If they had put ads into Google News all the publishers would have gone apeshit. They'd see it as putting ads on their content without giving them a share of the revenue (which, in effect, it would have been) and they would refuse to have any part of it. The only way Google news can work is if they gave the publications a share of the revenues from the ads (how's that for an idea, google?) or if they keep it entirely free. Forgot - what utter crap.

 

Why did no-one go 'apeshit' over topix.net running ads though? Not corporate enough? Not as well known?

No ads on "Similar pages" listings either?

I don't see ads on the related link listings as well. I argued that it was because hardly anybody clicked on them, but I'm assured that some people (certainly not me) actually do click the "Similar pages" links next to search results.

 

>>They'd see it as putting ads on their content without giving them a share of the revenue (which, in effect, it would have been)

well that's the deal the rest of us strike - traffic for content - aside from AFP no one complains too much and news is really only a way to filter the search (do a general search for something in the news and all the news sites come up)

More likely there's not so much money to be made on news search advertising.

where's the giggles?

I know it's hard to type out the sounds of innocent giggling, but we can try:

"When we started Google News, we forgot to put ads in it. It's not deliberate. We actually forgot, tee hee hee"
"When we started Google News, we forgot to put ads in it. It's not deliberate. We actually forgot, giggle giggle."
"When we started Google News, we forgot to put ads in it. It's not deliberate. We actually forgot, yuk yuk."

 

I'm sure I read something back when it was launched to the effect of what lots of the comments have said, that they don't have ads on it because it's not their content.

Loaded word of the day: "forgot"

The thing is, I bet they did forget about it:

Google Management: Let's put ads in the news results!
Google Lawyer: Not a good idea. Forget about it.

Old news !

If you do a search, you will see that the lack of ads on Google News has been debated for years

Take a look at this Wired article in Sept 2004

Quote:
Google News remains in beta mode -- three years after it launched -- long after most of the bugs have been excised.

The reason: The minute Google News runs paid advertising of any sort it could face a torrent of cease-and-desist letters from the legal departments of newspapers, which would argue that "fair use" doesn't cover lifting headlines and lead paragraphs verbatim from their articles. Other publishers might simply block users originating from Google News, effectively snuffing it out.

Quote:
It's hard to feel sorry for Google, though. In April, lawyers for the billion-dollar search engine company that Sergey Brin and Larry Page founded sent their own cease-and-desist letter to Julian Bond, a British programmer who had created customized RSS feeds from Google News.

Ironically, the letter informed Bond that Google does not permit "webmasters to display Google News headlines on their sites."

Funny people at Google!

 

Quote:
The reason: The minute Google News runs paid advertising of any sort it could face a torrent of cease-and-desist letters from the legal departments of newspapers, which would argue that "fair use" doesn't cover lifting headlines and lead paragraphs verbatim from their articles.

Why would the papers complain if they're happy enough to have content appear in the SERPs, with AdWords running by them?

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