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Ad Copy Optimization: Have We Been Doing It Wrong?

duane forrester's picture
duane forrester on Wed, 2013-09-18 11:03.
  • Search marketing
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Interesting question.  Is the current approach to optimizing paid search ads off the mark?

http://www.searchenginejournal.com/ad-copy-optimization-wrong/68045/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SearchEngineJournal+%28Search+Engine+Journal%29

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