Brilliant example of storytelling...without even talking about the product

duane forrester on Wed, 2013-09-04 13:26.

Marketing & Advertising

1 comment

OK, gotta hand it ot the wonks at the agency LG hied for this campaign. It's epic.

I mean, this is one of the best examples of storytelling in recent memory. But to do so without actually talking about your product, in a manner that draws me in and engages me - makes ME develop strong feelings...well, that's genius. If you're telling a story, share copie so fhtis with your team:

http://www.kfan.com/pages/psn_powertrip.html?article=11623806

Comments

LG Chile had it taken down

DocSheldon on Sun, 2013-09-08 18:29.

but here it is on YouTube: https://www.youtube.com/watch?v=Qpq0SzaG_yoAnd I agree, Duane... absolutely brilliant (although it seems to have cost them a chance of hiring at least one applicant). I'm sure the prank will remain memorable. I have to wonder, though, how many people will retain the brand in their memory.