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Brilliant example of storytelling...without even talking about the product
OK, gotta hand it ot the wonks at the agency LG hied for this campaign. It's epic.
I mean, this is one of the best examples of storytelling in recent memory. But to do so without actually talking about your product, in a manner that draws me in and engages me - makes ME develop strong feelings...well, that's genius. If you're telling a story, share copie so fhtis with your team:
http://www.kfan.com/pages/psn_powertrip.html?article=11623806
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LG Chile had it taken down
but here it is on YouTube: https://www.youtube.com/watch?v=Qpq0SzaG_yoAnd I agree, Duane... absolutely brilliant (although it seems to have cost them a chance of hiring at least one applicant). I'm sure the prank will remain memorable. I have to wonder, though, how many people will retain the brand in their memory.