Waze data now updating Google Maps App

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The social real time traffic data from the waze community is now integrated into Google Maps App. The map update will now change the route if and when needed to help you reach your destination without being stuck in traffic.

No one likes getting stuck in traffic. That’s why the Waze and Google Maps teams are working together to harness the power of Google technology and the passion of the Waze community to make it easier to navigate your daily life.

Users of Google Maps for Mobile will now benefit from real time incident reports from Waze users. This means when Wazers report accidents, construction, road closures and more on Waze, the updates will also appear on the Google Maps app for Android and iOS in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, UK and the US.

Sadly in the UK/Europe it really hasn't taken off yet. Read the for blog post http://google-latlong.blogspot.co.uk/2013/08/new-features-ahead-google-maps-and-waze.html