There are a couple of interesting posts out there today about blog advertising. Whereas for many here, you're likely thinking "yeah yeah, it's advertising, it doesn't matter if it's on a blog or on a static site.." i'd have to ever so slightly disagree..
The first post is from B.L. Ochman. She's talking about some WSJ article that there's no point linking to as it's paid subscription only, and says, after a recap of the article which essentially just goes to serve as a demonstration of how WSJ doesn't understand the media or market...
And then the writer, Jessica Mintz, finds someone to make this dim comment: "For now, many big companies are sitting on the sidelines. "We're in a wait-and-see mode," says Stuart Bogaty, senior partner and managing director of mOne Worldwide, a digital ad agency that is part of WPP Group. He thinks that companies will remain skittish until agencies can better monitor and control what individual bloggers are saying about them. On the other hand, that might undercut their renegade appeal. "If we were able to convince a blogger to do that," he notes, "it would reduce the value of his blog in general." DUH!
Blogs are mostly read for the same reasons gossip magazines are read IMO - at least outside of technical fields, and they need to be in yer face, to be on the edge, and first with the info and a snarky comment to go with the link - if advertisers dont get it, fuck 'em, there are always more where they came from.
Coming from the opposite end. Sean posts his reasoning for taking out ads on John's SearchBlog:
Now, I like text ads -- always have, always will. I also believe in having an online advertising slush fund, i.e. forcing myself to use a small part of the budget for unadulterated experimentation. So after seeing "Want to Sponsor Searchblog" on a near-daily basis, it was only a matter of time until I gave it a whirl. If you put me on the spot and demanded an objective for this advertising campaign, I would say to put my site in front of an audience of super-interesting, internet-obsessed people. From there, whatever happens, happens.
I can understand that, i've had the notion in the back of my mind that some strategic ads for TW might be in order at some point in the future, though i can hardly say it's top of the agenda :)
I've seen MarketingVOX out there advertising and, like all such endeavors, it's most likely worth it if targetted well. Though with nothing but an advertising business model it's a coin toss as to whether this is really sensible at best.
Interesting stuff and food for thought. I've not come to many conclusions on this so far, which is why i raise it here, perhaps it will spark some debate that can add to the information pool on ads and blogs...