RSS & Search Integration - The big play for '05?

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Source Title:
Bloglines' Search-based Makeover - In The Big League Now
Story Text:

Richard MacManus at the Read/Write Web posts some thoughts and observations on the integration of RSS and Search - Among other things, he notices that Bloglines, that now belongs to IAC's ASK, has had a very Search focused makeover.

RSS & Search, where are we now?

At present, the integration of RSS and top tier Search is minimal at best. We have simple things like and my.msn which both offer RSS subscription and feed reading as part of an overall package. Then we have Bloglines with the above mentioned Search makeover. No Google.

Where are we going?

MSN have been testing a dedicated RSS aggregator which, on the whole, looks more than promising. ASK will clearly want to leverage their new aquisition with Bloglines - so what of Yahoo and Google?

Yahoo have a good rep with RSS, they've done wonders on providing feeds for advanced news searches and no doubt we'll see more from them with the imminent release of recently announced Yahoo! 360, which incidentally, you can see see a sneak preview of today courtesy of Charlene Li. At least i hope we'll see more from them, is a poor RSS offering in general, as is my.msn - what i'd really like to see is something dedicated, and integrated with web search.

So What of Google?

Google are way late to this party, but i'd find it very hard to beleive that they're not working on something furiously behind closed doors. They have to be, right? Again, as with Yahoo, what would really excite me would be to see a dedicated RSS reader/service combined with powerful web search - imagine if, late as they are, GOOG suddenly turned up with a tab on the homepage to a bloglines like system that combined the beauty of RSS with the power of Google's web search? - They could litterally blow the others out of the water in fell swoop.

Only time will tell on Google i guess.

So is RSS and Search the next battleground? I think Richard thinks so, and im inclined to agree, or at least aknowledge that's it's one area we could see fierce competition in this year - the other will be personalization.



From the article:

Dan ends his article with this prediction:

The last five years of search history was more about monetization and continuity than delivering more relevance and personalization ... The next five years might yield more in the way of personalized answers.

I disagree with that quote. With the stock prices of Google and Yahoo at extreme multiples ... the next five years will also likely be about monetization and marketshare. However, this may well mean more emphasis on personalization.

I agree that Google will integrate an RSS reader ... probably as a tab in the search bar ... and most likely within the next 6 months.

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