Expanded AdWords competitor ads above trademark owner's ads and listings

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How long has Google featured competitor's expanded AdWords Ads on top for trademark searches? See https://t.co/8lI1Cn9FT7 for an example and https://twitter.com/GrowMap/status/359835977059008512 discussion with Aaron Wall and others.

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Mine is not trademark but I

Mine is not trademark but I had one competitor bidding on "myblogguest" and appearing above my ad with an ad "MyBlogGuest is dead" which totally made my day :)

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