It’s now been removed but twitter added tweets to “real” twitter accounts for a promo ad of how good the company integrates with TV ads.
The tweets look completely real, but SFGate discovered that while the Twitter users who are featured are real, their tweets are not. The users featured raving about TV commercials never said anything of the kind, and were unaware their profile pics and accounts were being presented in a post on Twitter’s blog sent out to hundreds of thousands via the @Twitterads Twitter account and retweeted to more than 1.5 million.
The users were not pleased when they saw these bogus tweets attributed to them for the first time – after the post went up.
Read the full story here: http://blog.sfgate.com/techchron/2013/07/23/twitter-fakes-real-users-tweets-to-promote-ad-platform/