RSS Not Ready for Big Marketers - Good!
Source Title:
JupiterResearch: RSS Adoption Not Really Simple
JupiterResearch: RSS Adoption Not Really Simple
Story Text:
Jupiter Media have released a baffling, but in most respects not surprising report on RSS adoption and it's uptake as a marketing tool.
What im not clear on, is the the clinical references to RSS as an alternative, or supporting marketing tool for email marketing. Im prepared to concede that i may just be missing the point though.
Jupiter Media have released a baffling, but in most respects not surprising report on RSS adoption and it's uptake as a marketing tool.
What im not clear on, is the the clinical references to RSS as an alternative, or supporting marketing tool for email marketing. Im prepared to concede that i may just be missing the point though.
"Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," states the report written by JupiterResearch's David Daniels, Zori Bayriamova and Eric T. Peterson.
According to the New York market researcher, 45 percent of marketers have no plans to deploy RSS to supplement e-mail, and only 5 percent currently do so. The findings were based on a recent executive survey.
The entire article written at DMNews strikes me as being deviod of understanding for the medium, the technology, the application of RSS as a marketing tool.
Like Seth, that makes me happy...
- Y! MyWeb
Good
That just leaves more room for me and my clients :)
Looks like RSS can stay lucrative for some years to go
Of the 45% percent that responded they have no plans, i wonder how many actually know what rss is? I still find few people know what rss is?
Bingo!
That was my thought too goodroi, perhaps it should have read:
"Of the 45% that responded, an overwhelming 93% were total fuckwits"
heh...
How hard is it to publish...
...an RSS version of anything, for f**ks sake?
-I like site
-I look for RSS feed
-I find RSS feed, I sign up
-I don't find RSS feed, too bad. I hate e-mail lists.
-Wonder why they can't be bothered implementing something that would take five minutes and cost virtually nothing
They'll get it in a few years time. Then we'll see a flood of RSS consultants. Enjoy the relative quiet :)
The whole article
was badly written and extremely badly researched.
I am of the opinion that DM News don't want their readers to know about RSS (the trendy abbreviation,) because it is bastardizes their current business model. I am just thinking about all those marketing and advertising people when the geek in their company asks to use RSS on the site and for newsletters etc. The poor geek will be laughed out of the room.
Mickey Alam Khan covers the toilet when he has a shit and that is about it.
Yep, that describes it and it's functionality in a bloody nutshell - Great bloody research.
What the bloody hell does that mean?
I am trying to get hold of the Concept Report which is from March 15th to see what it actually says.
Make blogs, not spam mail
Back to your original question, Nick: I think they're referring to corporations discussing whether to substitute their current e-mail letters by RSS feeds. What with anti-spam legislation and more or less clueless spam filters all over the place, response and conversion rates are probably dropping like hell.
But then, maybe I'm just biased because that's exactly the road we'll be taking with fantomNews when we launch our revamped site in a couple of weeks' time: no more e-mail dispatches you have to monitor for hours, no more "sign up here first so I know you're not spamming me" response mails, better indexing, more structure to historical material, etc. etc.
Overall, I don't expect Big Money to take that long to actually get it. More a question of months than years, I would think. Gapingvoid's English Cut venture's just a tiny avantgarde flicker of what most probably will turn into another corporate megatrend soon.
Yeah, "RSS consultants" - shudder. "Blog certified" ...