Q&A with Become CTO Yeogirl Yun
Become.com, the new shopping search engine from Michael Yang and YeoGirl Yun of MySimon and Wisenut fame respectively has been working very hard at winning the Search communities interest with talk of unspamable algorithms and other such tall stories. Today, Yeogirl talks to Jason Dowdell about AIR: Affinity Index Ranking and why it's superior to the Hilltop algorithm.
PageRank is Dead! Long Live PageRank!
The interview is interesting, even for a non techie like me, but im not convinced that a) Become.com have anything other than hot air at the moment and b) that the hot air they are blowing is worth much even in the long run.
The principle of link based algorithm that's impervious to manipulation is just not credible.
Here's one part of the interview where Yeogirl talks of links:
Q: AIR still uses the concept of linking as a pivotal role in evaluating the relationship between sites of importance with regards to ranking them. Do you see any way, in the forseeable future, for a search engine ranking algorithm to completely avoid using linking as one of it's core components?
A: We believe that an understanding of connectivity on the web is an important factor in ranking web pages. We believe, however, that Become's methods of evaluating connectivity are significantly more sophisticated and accurate than the methods used by major search engines today.
Have a look, it's a good read, then let's have some opinion from those of a more technical bent...