Reading this post about accidentally going viral and how it hard then to get rid of the fear that was your hugest accomplishment in life (and it passed), I thought to find more case studies like this (sorry, this one is not about Google)
- So you think you want your photo to go viral? - This one talks about going viral and getting zero benefit from that. It poses a good question (which I can't disagree with as I am not the real artwork provider): "In the age of sharing and the viral nature of the Internet, where does one draw the line between ‘fair use’ and ‘theft’"
- What's It Like To Go Viral On YouTube For The First Time? A Chat With Ian Bennett - This one offers a cool tip on how to make any article go viral (at least in what direction to brainstorm): "The travel videos invite the viewer to experience something new, but Games We Play offered something the viewer could relate to directly from their own experiences."
- Behind the Crap: what it feels like to go viral - This one describes going viral on Slideshare (which is the easiest channel to go viral by the way....)
So what do we get for going viral? That may depend, but apart from the pressure of not making all your further content as successful, those are mostly good things...
I remember a few years ago, I was referenced by NYTimes and enjoyed a quick moment of fame... What did I get from it besides thousands of clicks? None of the people coming actually became my client or even a connection / follower... So what did I get? I got known in my industry as someone who was referenced in NYTimes (that's the heck of a link) which turned out to be very good for my business and brand, so I can't complain! :)
Do you have any other personal case studies of going viral?
Image via Debbie Ridpath Ohi licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.