Mary Meeker Smells the Yahoo Money in Syndication
In a new research report, Mary Meeker writes that the inclusion of syndicated news feeds -- known as RSS, as in "rich site summary" or "really simple syndication" -- in Yahoo's My Yahoo page is playing a key role in driving blog readership and RSS usage. More readers translate into more advertising revenue opportunities, she reasons.
RC, you were right about this stuff, it just took longer to happen than we thought.
Im a big syndication fan, in fact, i wish i had a little more time to spend on it, i have some heavy reading to do at the weekend...
if you're new to blogs, firstly, WHY? secondly, you might like this from Jim Hedger:
Blogs :: Client Communications as Ranking Tools
Gives a nice basic intro to the whole concept. Thanks Jim!