Upcoming Forrester search marketing bootcamp
Forrester are holding a one day bootcamp for the clueless: The The Essentials Of Search Engine Marketing and although she mentions speakers, i could only see her and colleague Shar VanBoskirk on the list so far.
This boot camp will help participants build search into their overall marketing efforts. Specific exercises will help marketers learn how to make their sites highly visible across search engines, how to determine, purchase and evaluate the right keywords for their business, and how to determine their search budget and business goals.
All in one day? Apparently so, you can see the agenda here