I have no idea how old this post is, but it is a timeless concept: http://www.hungrypiranha.org/blog/get-penalized/
"It can be argued, with solid data to back it up, that the risk of following Google’s guidelines is greater than the risk of going beyond them. It’s the risk of perpetual obscurity. Your awesome site will never be found because it’s always being outranked by those who do more."
You have to be found in the first place to get organic links. If writers have never seen you anywhere, they sure can't link to you.