How to drop a search sledge penalty on your foot

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Michael Martinez makes a case against unsolicited guest blogging at SEO Theory, with How to drop a search sledge penalty on your foot.  

As a blog editor who just turned down an offer of guest post contributions from a content pool, I tend to agree with his premise that the best guest posting opportunities are those when the blog editor invites you to post.

However, I always allow for relative "unknowns" who individually submit a query about writing for the blog. It's healthy to keep the door of opportunity open for fresh air and new voices.