Penguin 2.0 Phantom Update May 8 appears to be test of Penguin 2.0

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G-squared Interactive aka hmtweb.com aka The Internet Marketing Driver (Hey, how about picking one name please?) reported that sites were being hit with what appears to be a test of the latest Penguin update starting on May 8.

Just found out today an ecommerce site I know has had a 58% drop in traffic from Google organic that started that day. See this post for details >> http://www.hmtweb.com/marketing-blog/penguin-2-google-phantom-update-may-2013/

Note that Glenn Gabe mentions exact match links between domains owned by the same entity as a potential cause. He also mentions the sites hit had been affected by previous updates.

Comments

Penguin 2.0 Phantom Update

No expert on link strategy, but I imagine that exact match links between domains owned by the same entity is not too smart. :)

bingo!

Laura, I think "not too smart" is a VERY charitable way of stating it. ;)

"Not too smart"

Hehehe, Doc - you're right, I was being very charitable... :D 

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