Interesting story in the DallasNews.com that appears to have got out before an embargo time - it quotes Bloomberg News as the originator. You need to sign up for the article, but its worth the read. I would think there will be another big drop in G shares tomorrow.
The service will be similar to competing programs from Google Inc. and Yahoo! Inc. Microsoft will announce a pilot program March 16, said the people, who asked not to be identified. These paid searches auction off placement next to Web search results to companies with related products.
Microsoft spokeswoman Karen Redetzki declined to comment. Microsoft is holding briefings with reporters tomorrow, she said. MSN is holding a conference for its advertisers this week and plans to make the announcement there, the people said.
Microsoft has almost 10 times as much in cash and short-term investments as Yahoo and more than 16 times as much as Google, and winning customers with price cuts may be considered a "pretty good use of cash," Pyykkonen said.