The Science of Retweets


Dan Zarrella loves to dissect vast numbers of social media posts to determine which language seems to be the most effective. His latest effort is summarized here:

New Data Shows the 7 Most Powerful Calls-to-Action for More Retweets

For me, the biggest surprises were that "please help" performed better than a direct call for a retweet and that "please retweet" did better than the more common "please RT."