Danny Brown's Sunday Share features a worthwhile presentation by John Lane of Centerline Digital: Content Marketing Art of War.
"As content continues to be one of the key factors for success in any marketer's toolset, this presentation adapts the teachings of Sun Tzu and shares several excellent case studies on how brands are adapting to the new content-driven marketplace."
David Harry did a similar Art of War adaptation in a series from the SEO perspective at The Fire Horse Trail website a few years' back. I'll have to dig up the link and share it. Stay tuned! :)