Another One Bites The Dust: Google Shuts Down Affiliate Netowrk

7 comments

And just like that, with no preamble, real explanation, or even an ending date, Google shutters another product that is used by just not enough people to make Google happy. 

From the 'post'

 We’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers.To that end, we’ve made the difficult decision to retire Google Affiliate Network and focus on other products that are driving great results for clients.We’ll continue to support our customers as we wind down the product over the next few months. And there are other products that can help you achieve your goals. Affiliate publishers can continue to earn AdSense revenue through the AdSense network. And marketers can take advantage of other CPA-oriented Google tools like Product Listing Ads,

http://googleaffiliatenetwork-blog.blogspot.com/2013/04/an-update-on-google-affiliate-network.html

In other words, use products taht make more money for us ;)

Comments

I'm not so sure

I'm not so sure it's about money. They may have an internal goal of say, 10% gross margin on any product, yet are only hitting 8% so make the decision to shut it down. But looking at some of the products they've been shutting down over the last year or so makes me wonder if they're just trimming their portfolio to improve their stance with the FTC. There's a formula the FTC uses to determine whether a company may be a likely candidate for a breakup, and getting out of money-makers and getting into money=losers is a common method of staying on the right side of the line in the short term.I have no idea what the EU looks at to determine if a company is exercising undue market power. Whatever their method is, it probably doesn't make a lot of sense. :p

As Peter Drucker said, Focus, focus,focus ...

I agree with Doc.  This could well be both the right strategic move, i.e. pruning the weaker shoots to strengthen the core, and also something that gives less targets for the FTC and the EU legislators to shoot at.

I also agree...

"gives less targets for the FTC and the EU legislators to shoot at."

Bit off more than they could chew?

I sort of wonder if they realized how much an affiliate network was not going to be like AdSense - totally hands on and full service with the tens of thousands of affiliates with issues, needs, etc.

Doc is likely more correct

Doc is likely more correct than I am. But it certainly feels like a shoving of people over to their more profitable product offerings.

Who actually used it?

I'd be interested to hear about some useage cases from people who actually did use it because I had no experience with it.

...And I didn't get to the A-Zs ...

Affiliates hated the interface & everything else. No customer service!!

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