Newsletter from | March 2013

0 comments less noise, more signal

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Google Expected To Fire 1,200 Employees Submitted by: joehall - Fri, 2013-03-08

In conjunction with prior layoffs last year, Google is expected to lay off 1,200 employees with in their Motorola Mobility division. Citing drops in revenue from an increasing competitive Android mobile market, Google claims that the lay offs will help them refocus their attention on high end devices to rival Samsung.

Are Teens Tiring of Facebook? Submitted by: Brian_Turner - Sun, 2013-03-10

CNET thinks Facebook is rapidly losing their younger audience, not least because teens want something to call their own, without being snooped on by parents.

Google Plus and Authorship rankings: The good old "SEO" method works best? Submitted by: annsmarty - Mon, 2013-03-04

There are a few things we have been taught about seeing "Authorship-enhanced" (with the photo) results in Google search:

  • You must claim your content
  • That account must be preferably well-connected
  • There should probably be other social signals

Now, there's an interesting article looking at real estate listings rankings: And it looks like the really important factor is one we are missing: The profile content should be all about the topic and it should be very-well linked with your site.

Google Buys SEM Agency, Channel Intelligence, For $125 Million Submitted by: joehall - Wed, 2013-02-27

Channel Intelligence, an agency that specializes in helping clients perform well in Google's shopping/product listings, has been bought by Google.

They reportedly have a proprietary piece of software that helps clients manage and optimize their product listings. This software must be really good or protected by a patent if Google is willing to buy them out. Rumors suggest that Google forked over around $125 million in cash for the company with around half of that going to CI's majority shareholder ICG Group.

Are we forced to market our faces? Submitted by: annsmarty - Tue, 2013-02-26

It has never been a huge question for me: I've been always marketing my personal photo rather than a logo or an avatar (in fact, I can't even change it for anything that could reflect my current age because once I do, people stop interacting with my social media shares, probably because they don't recognize me).

However far too many people are "stuck" with other types of well-branded social media avatars: Lyndon, @gfiorelli1 and Fantomaster are just a few examples...

Is the social media trend moving away from non-face (anonymous) avatars? LinkedIn has been requiring a headshot as an avatar for ages. Google Plus is more aggressive in doing that...