Pre Sell Pages - a Better Way to Rent Sitewide Links
Aaron Wall explains the "pre sell page" - Essentially, for advertising, and ranking, you buy a page on a site, rather than a link on every page. Link from many locations on the site to your pre sell page and then that page, laden with good copy of course, links to your site.
Seems like a neat idea to me, we're doing it with our host and never even realized it! heh..
To me, this makes a lot of sense, if the site you wish to advertise on is strong, and the subject matter on a related topic then it can only add value for everyone right? The host site gets a targeted service to advertise and nice copy to go with it, the advertiser gets to pitch his product within the context of the host site, and of course choose his link text etc, and the user either wants to buy the product or not, but the link is sold to them rather than just a few words on every page of the site.
I've never bought a link. Frankly, in todays climate, sitewide links scare me a little so perhaps this is a good alternative, if not a new one, for generating traffic and improving ranking.