Headed up initially by Denmarks Mikkel deMib Svendsen EU search marketers join the SMA-UK in rejecting the kids playing office search community laughing stock SEMPO and form SMA-EU.

"The interest and support from all over Europe has been far larger than we expected, with SEM's from several countries asking how they could get involved. We look forward to assisting them in jointly promoting and educating people on search marketing in Europe" said Barry Lloyd, acting chairman SMA-UK.

The timing is perfect for the launch, as members of both groups will be attending the Search Engine Strategies conference in Stockholm, Sweden over the next few days. This provides an ideal opportunity for potential UK and continental European members to meet and discuss both initiatives.