I came across this nifty little site www.world66.com. Which is basically a wikipedia for travel.
We like to travel. We think travelers are your best source for travel information. That's really what World66 is about. Writing the best travel guide possible together.
You can edit any page you find here and share your experiences; in return anybody can use the collection of travel information here for whatever purpose he or she wants.
But this feature is what really caught my attention. Follow the title link for more.
And for those of you who have a phone with GPRS and know how to roam, please use or XHTML-guide. You can access it at world66.com/alt/xhtml. It automatically starts with the homepage of the country you're in. So if you access it from Marrakesh, it starts with the Morocco page.
It got me thinking about how affiliate marketing can break through to offline purchases.
So lets say you run a site similar to the one above and in this site you have a GPS map similar to the ones they have been using in cars in Japan from sometime.
The surfer uses your map to find Mc Donald’s or a hotel and lets say they pay using their cell phone which is also being tested. Lets also say that some sort of tracking is available that allows this transaction to be recognized by an affiliate network. Presto you have the set up to affiliate market in the brick and mortar stores.
I am not necessarily saying the above scenarios is the way it could happen but given the trend towards handhelds and cashless transactions it could certainly become a possibility.
This is probably what the current fight for local search is all about. This is most likely not news to many here or to me really but it just jogged in my head after seeing this site how little of the potential for affiliate marketing has been tapped.