DoubleClick research: 50% of purchases are done after research with an SE...
All the more reason to build quality content with the "researchee" in mind... show benefits, not features...
Short description for products won't convert as well... if possible compile an easy-to-understand guide on the product category. That has worked wonders for me... it provides potential customers with research data and at the same time INCREASES TRUST! (since they'll see you know this product category inside out)
- Y! MyWeb
DeJaVu?
Thanks Hopstream, i'd not seen this data but im sure that it was "pre-released" and some of the other blogs and industry sites covered it a week or so ago...?
Am i wrong? there's been a lot of these things out recently, it's hard to keep track hehe...
Not sure...
Not sure -- just saw it and thought I'd blog a little technique that increased my conversion well over 350%. Other than that, the research is pretty much common knowledge anyway :)
Yeah
It was definately about, but we didn't cover it so thanks for posting it HopStream!