Google plan to "retrieve links to product descriptions" reports Washington Post
here's an article from the The Washington Post which has some interesting quotes.
Mayer confirmed that more auto-links are in the works, likely using other numbers you can already type into Google's query box to get special results. Those include telephone area codes, which link to maps of covered regions, and UPC or bar codes, which retrieve links to product descriptions.
- as far as I know the first confirmation that additional links are under consideration (yes I know it was obvious but still confirmation from Google) and also interesting that they plan to 'retrieve links to product descriptions'. I'd love to know which sites will be supplying the product descriptions?
and G is listening to feedback according to the article
To make clearer how it works, Google is studying possible changes to how new links are presented and to the menu where they are activated.
Already, Mayer said, Google has decided to give users more choices about where the links will go for books and cars, as the result of feedback the company has received from users.
Finally this is interesting for potentially different reasons
Hyperlinking their own content is the best way publishers can prevent Google from adding links to their pages, Mayer said, because Google's technology will not override existing links
. What'll that do to B&N's rankings for ISBN numbers do you reckon :)