Gary Stein's SES Notes

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Doesn't match Barry's coverage of course, as Gary says himself he's not had time to blog, but Jupiters Gary Stein is one of my favorite "analyst blogs" so let's show him a little link love for making at least a token effort heh...
He did had this to say on the blogging panel:

It's not much of a secret that this is my favorite topic--how the media generated by consumers affects overall brand perception. This is critical to a search strategy, because people using search engines to find information don't just find corporate stuff. My panelists included Steve Rubel who runs the Micropersuasion blog and Mark Fletcher who runs Bloglines. Also on were Jonathan Carson of BuzzMetrics and Mike Nazarro from Intelliseek. Steve came out pretty strongly in favor of corporate blogs (no surprise there). But he made a great point--searching on Google for Starbucks has (for a very long time) provided a link to the I Hate Starbucks site as the number 2 link. If Starbucks ran a blog, the content would very quickly push that site down the list. Good advice