Yahoo's Contextual Ads in the Wild
Back in November we reported on a rumour that Yahoo were considering an Adsense style system for small publishers.
This now appears to be true, in fact, there is some pretty compelling evidence being presented at Waxy
Ken Rudman is a product manager at Yahoo-owned Overture, and his blog features contextual Overture ads throughout. His homepage shows the vertical two-ad format, monthly archives show a three-ad horizontal format, and individual entries show another variation of the horizontal format. The ads have decent relevancy, especially considering its early state.
As Andy points out, the JS generating the iframe that contains the ads is hosted at overture and the url refers to YPN - Yahoo Publishing Network anyone?
The relevancy seems a bit off, but lord knows we need a viable alternative to adsense!