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Searchers use Multiple engines - Threats and Opportunities
Quite an interesting Nielsen/Netratings report out today comparing multiple usership by punters of Google/Yahoo/MSN
Quote:
According to the latest custom research from Nielsen//NetRatings MegaView Search, 58 percent of Google searchers also visited at least one of the other top two search engines, MSN Search and Yahoo! Search, showing that even though Google's market share is dominant today, there is significant opportunity for its competitors to grow their share
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Comments
Well...
Well, at the moment, I'm one of those Google users spending much more time using MSN and Yahoo! search. Reason simply being frustration with Google results becoming less relevant, especially in this update that Google have left screwed up but live for weeks already.
eMarketer
eMarketer's newsletter this morning leads on the Neilsen//NetRatings story.
I wonder what direction the t
I wonder what direction the traffic flow is in?
Do users leave Google and go to Yahoo because they can't find what they are looking for or do they leave Yahoo to try Google?