If voice search technology becomes more robust and reaches a point where it offers high user value by making search simple, integrated, and hyperlocal, it could have a dramatic impact on how we choose to perform local searches.
1. People tend to use voice for local search (i.e. voice searches are “three times more likely to be looking for local results” than searches on Google’s browser site or text-entered queries on the Google iPhone app")
2. Google voice search is faster (peobably because "Siri searches for answers using direct data sources before performing a web search") while Siri is better for certain popular search categories like movies or restaurants by "presenting more relevant results in a cleaner format" (more here)
3. Tips for marketers:
- Siri pulls relevant results from directories like Yelp and Localeze. Therefore, data consistency across directories and search engines is crucial
- The impact of reviews is multiplied when it comes to voice search as Siri pulls ratings and reviews from various sources like Yelp and Google Places and use them to rate results
- Keywords! Voice queries are still search queries. BUT it makes sense to consider the difference between natural language and written search terms.
Have you ever come across any research ref difference between natural language and written search terms?