and the way it's built. Snagged this video link (http://youtu.be/5lCSDOuqv1A) from Bill Slawski's post yesterday: http://www.seobythesea.com/2013/01/knowledge-base-locations-in-web-pages/ . It's a very interesting video, nothing especially surprising, but some interesting confirmations of things we already suspected.As a side note, I wish they hadn't killed Google Squared, it was a handy tool. I guess I'll need to play around and develop more coding skills... maybe Google Sets can duplicate it.