Doing SEO in a Vacuum
A couple of the sites that were hit in the Google update were ranking well in most major search engines for the term "SEO."
Recently SEO Guy ranked #1 in Google. My SEO Book blog also ranked in the top 10 - 20 sites since June of last year.
I just checked Yahoo! and MSN and SEO Guy was #1 for "SEO" on both sites. My site was #4 and #6. Teoma is a topical clustering based search engine and even their algorithm still ranks my site at #11.
After the recent Google update both SEO Guy and SEO Book no longer rank in Google for their official site names.
Many theories and surmizes follow, but they boil down to this: Over optimized sites have been hit again...
This also ties in nicely with a thread i read a bit of over at WMW recently: The Best SEO Tactic is to do Nothing at all? where member Tomthumb2000 says...
I've been reading masses of opinions over the past few weeks and it strikes me that with so many conflicting opinions and contracditory evidence, what conclusions can the average webmaster draw?
It seems to me that the best tactic may be to just develop a site with plenty of good content, relevant titles, get the odp and yahoo listing and leave it at that.
I've seen plenty of sites developed in notepad reach the top of their SERPS without ever requesting a link or giving more than a relevant handful out.
I can accept that there exist webmasters and companies with genius techies and a hard-wroking team of web promoters who can get results. But for the average webmaster is his time not best spent in developing a good site? Especially when no one can agree on what works anyway?
Maybe I'm just naive...
what i wonder now is this:
- Are Google specifically targeting SEO efforts?
- How does this change the game?
I think the first one is a bit of a no brainer :) but the second should provide some food for thought right? Personally, as i've said before, the harder this game becomes the better off the industry will be..