Yahoo in Japan

Thread Title:
Yahoo buy naming rights to Japanese stadium
Thread Description:

Yahoo are obivously looking for increased brand awareness in Japan, so have made themselves more prominent by purchasing naming rights for a stadium.

Yahoo Japan Corp said Friday the company has officially purchased the naming rights to the home stadium of the Softbank Hawks in Fukuoka, formerly known as the Fukuoka Dome.

Yahoo signed the five-year, 2.5 billion yen deal, which also includes billboard advertisements, and renamed the ballpark Fukuoka Yahoo Japan Dome.

Personally, I wonder how well it will work for them. The Japanese marketplace is vastly different to the areas I know but I hope it goes well for the Sunnyvale team