Since we have almost caught up with Google, let's remember what was going on in social:
2007: Facebook Goes Public
May: Facebook "Platform" is open for public
April: People start talking about Twitter
July: Facebook calls itself "one of the top 20 search engines on the web in terms of number of searches.". Turns out Facebook had seen itself Google's competitor for many years before it became obvious.
September: Facebook introduces "public search listings": limited versions of your Facebook profiles which can be accessed by non-logged-in users as well as search engines (Google).
October: Facebook apps can now be accessible by Google (the deal is done the same month). In October Google News launches its own Facebook app. The same month Google is launching OpenSocial (which Facebook doesn't want to join)
2008: Facebook Adds Live Search
April: Facebook launches Lexicon, a cool tool (now discontinued) allowing to "follow language trends across Facebook".
May: NASA is on Twitter!
July: Twitter buys Summize, the best Twitter search engine (I still miss it!)
October: Facebook adds Live search
November: Facebook offers $500 million to buy Twitter, but Twitter folks say they are not sure they want to sell the site (good for them!)
2009: Search Engines Go Real Time (powered by Twitter)
February: Facebook changes profile design and Techcrunch posts a great article looking at Facebook profile evolution.
In may people start seriously talking about Twitter possible monetization methods.
June: Wired Magazine talks about Google-Facebook rivalry "In Zuckerberg’s vision, users will query this “social graph” to find a doctor, the best camera, or someone to hire - rather than tapping the cold mathematics of a Google search." Facebook is also accused of trying to dominate the web: "Mark Zuckerberg has never thought of his company as a mere social network. He and his team are in the middle of a multiyear campaign to change how the Web is organized - with Facebook at the center."
August: Facebook buys FriendFeed
September: Facebook adds "tagging friends" feature
October: ~20% of Internet users tweet!
2010: Facebook vs Google Going Aggressive
February: Facebook adds "I like it".
March: Facebook adds "search and find as you type" drop down.
June: Twitter launches Twitter Places
September: Everyone is discussing Mark Zuckenberg's leaked IM conversation:
Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask.
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Friend]: What? How'd you manage that one?
Zuck: People just submitted it.
Zuck: I don't know why.
Zuck: They "trust me"
Zuck: Dumb fucks.
The same month Facebook adds "Subscribe" button.
October: Twitter hits 1 billion queries a day and talks about new search architecture.
November: You no longer can find your Facebook friends using Gmail.
2011: Google Plus is Born
February: Twitter is again rumored to be on the selling edge. Now Google wants to but the bird.
June: Google's +1 buttons comes to search results and Google Plus is born (this order of events (first button, then the website) confused many people)
The same month Twitter adds "photo support" and announces a better search
The same month Hitwise publishes report saying "1 Facebook Fan = 20 Visits To Your Website"
July: Google-Twitter deal expires showing Google can't be friends with neither Facebook nor Twitter.
October: People notice that Facebook comments can get into Google
November: Google introduces pages for business on Google Plus
2012: "Search, plus Your World"
January: "Search, plus Your World" update is rolled out. You can now see your G+ connections and their updates inside search results. the same month Twitter and Facebook support the launch of "Don't be Evil" bookmarklet that changes three parts of Search Plus Your World to include Twitter and Facebook data there.
July: Facebook is testing "Sponsored Search"
The same month Twitter search gets "Autocomplete" drop down with search suggestions.
November: Twitter search is now more visual with "top photos and videos" above the fold.
The same month re-launched Bing features "social" sidebar with Twitter, Facebook, Quora and Google Plus data in it: Thus Bing is presumably doing what Google isn't with it exclusive "Plus your world" search update.
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