More confusion about SEO, this time from NYT:
All of the links listed in Mahalo send the user to Web pages that contain
genuine content, not sales pitches in disguise. By using its own editors as
the final arbiters of what goes in, Mahalo cuts off access in its listings
to Web sites that confuse a search engine's algorithm with advertorials that
commingle advertisements with noncommercial information. To those in the
trade, outsmarting the algorithm is called "search engine optimization." For
the rest of us, it produces Web pages littered with spam.
So according to NYT SEO = Spam.
More big PR for Mahalo, too.