SEO Inc creeps back to page 1 in Google

A few years ago, SEO Inc was #1 for the keyword.. then some Google imposed hard times hit the company SERPS.. meaning they dropped like a rock. now they are back on page 1 Google Results

Some history on the story:

Historical information

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Get Sued, Get Lots of Links

Those links have aged nicely now.

It also helps

It also helps that it appears that G is giving more weight to having keyword in URL than they did before.

Paid links help too. ;)

Fie! Black hat! Black hat! Black hat!

Paid links, oh no - preserve us from the ostrich!