Okay so now everybody's friend Mike Grehan is with Bruce Clay Inc., the company that Yahoo! intimated was the living definition of "search engine spam" just a few years ago (PubCon, I was there, Tim Mayer showed Bruce Clay as the #1 result for "search engine spam", almost everybody laughed). Writing for my favorite SEO web site Clicksy (heavy sarcasm people) Mr. Grehan is playing Jason C and suggesting SEO is dead.
What's with these guys? They start getting old and suddenly their "marketers" and not search marketers, and SEO is that annoying "pimply headed" geek again? I kid. A little. Actually, not too much. But it's not personal. I'm genuinely concerned.
But, surely, I'll still need an SEO geek to tell me really interesting stuff about search engine crawlers and load balancing and code…and z-z-z-z-z-z-z.
Imagine. I'm directly contacted by the Google crawler, I say yes, and the next day I have twice as many pages indexed. Why would I ever need an SEO geek again?
There is so much seriously naive in there I'm afraid I just don't understand the attraction. Is it a seriously crafted sway article for the Clicksy Fortune NNN marketing department audience? Okay, I see he's saying SEO is different now, and suggesting it's more marketing than evah, but really. Pandering to the "I hate SEO it's soooooo complicated" sentiments is very, very lame. And this comment:
When getting images, A/V presentations, and, yes, your A/V advert played among the search results starts to happen (soon), isn't it a marketer I need? I haven't yet met a pure SEO professional who would know creative if it bit him.
Seriously. I'm guessing you don't know many good SEOs, Mike. Yeah, I know you're buddies with virtualy all of them, right? And still you never met a creative one? Geesh. Maybe... and this is just a guess... you need to spend more conference networking time with people you don't already know, instead of the same old Rockstarz. Seriously. It might brighten your horizon. A wee bit maybe? Here's a tip: most of us "SEOs" don't work alone, especially in the video content arena. In case you didn't know.
Sure SEO nomenclature is clumsy. Ever look at marketing nomenclature? And marketng has years and years of standardization, academic attention, etc. behind it. Client expectations will not go away. Watch as the Universal SERPs get addressed by the good SEO folk. Your client's "issues" won't go away, Mike. They won't. Trust me on that. SEOs will challenge their million dollar "marketing" efforts right in those "SERPs" just as they always have. It's the nature of competition.
For the record, I'm one of those "SEOs" but only because I do some client work. Other than that, I "defy categorization". Universal search? More of the same. Portalization of SERPs, to some extent. What SEO has not been working with video and mages and Google base and local for YEARS already? Who among them is not capable of acting as an expert (on SEO aspects) within a team of marketers looking to dominate Universal Search? Who adds more value... a marketing expert talking head or a qualified SEO consultant?
Jason Calcanis, Dave Pasternack, and now Mike Grehan. Trashing SEO for links and attention? Getting old? Just plain angry, or selling out to paid search profiteers? Tired of managing client expectations in slow-moving, corporate marketing departments under-empowered by their CFOs? Finding you just can't keep up with the real SEO world? Tired of having to hire SEO consultants to wok on your own client accounts?
What is with these guys?