Alan Perkins posts what i can only describe as a puff piece on ethical seo today. Although i'd be the first to raise a hand and admit to sometimes being over cynical on these issues, I dont think it would be stretching the mark to far to say that this piece was placed solely to target the term ethical seo Though lord knows why anyone would want to do that...
It's not long, have a read: Ethical SEO Ethical SEO Ethical SEO Ethical SEO Ethical SEO Ethical SEO
Im finding it very hard to see what Perky's point is here, let's look at a few points he makes, im sure some of you can fill me in, or just flame me to death, whatever takes your fancy :-)
He starts off by defining the stakeholders, citing reference to A Framework For Ethical Decision Making - those stakeholders being:
- Search Engines
- Site owners, their employees and their agents
- The Web as a whole
Interesting order, but we'll let that pass for now heh..
More puff follows, then this:
From a site owner's perspective, the action that does the most good and the least harm is the one that recognises the fundamental reason why a site is not performing optimally in search results; and fixes that fundamental problem; thus improving the site, the search results and the Web as a whole.
The action that does the least good and the most harm is the deception of search engines in order to achieve a placement in search results that is not warranted by the content that searchers see. This does not improve the site; in addition, it worsens the search results, and thereby the Web as a whole. Such actions effectively remove the role of determining relevance from the search engines, and place it instead with site owners. When site owners use deception to influence relevancy, the quality, diversity and utility of search results is lost to deceptive commercial influences.
So, judging from the first paragraph, if the problem is the fact that a site does not have 10,000 backlinks like all the others in the top 10, i should go out and get 10,000 backlinks right?
Oh, wait! Not so... Am i reading this right? I think this is the whole crux of this post, surrounded by filler, but the crux nonetheless...
To me this simply makes no sense at all, how can you even contemplate SEO without trying to manipulate rankings? Surely that's the whole sodding point...