Jeeves to run Adwords Clone [lies lies lies...]

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Thread Title:
Ask Jeeves Joins Forces with Enhance to Offer Google AdWords Alternative
Thread Description:

UPDATE: Andy Beal is wiping a little egg of his face and i'd imagine that Enhance are busy backpeddling for all it's worth wih an angry Jeeves Rep about now. Apparently this was "creative wording" - Which means it's all bollocks.

SEL bring us news of a team up for Ask with Enhance Interactive:

According to an email being sent out by Enhance's account controllers, the paid search company has joined forces with Ask Jeeves, to offer any alternative to Google

from the email in question:

"We are happy to announce our new partnership with Ask Jeeves, Inc. This partnership allows Enhance.com advertisers to deliver contextually targeted, relevant ads that visually involve users and help express the value of their product or service. "

More as it happens...

Comments

Now thats an interesting move

Now thats an interesting move!

Anyone else feel the balance shift?
Is this equilibrium?
Things that make you go...hmmmmmmmm!

Even more interesting Enhance is Marchex is...SEM firm

Enhance (this is ha ha, right?) is owened by Marchex, which also owns TrafficLeader, one of the older SEM firms around (and one of the few publically traded ones).

This is the 2nd SEM firm that Ask Jeeves has close ties with...Inceptor is the other, ya, for their submit product?

Makes me wonder...are things really changing so much that one day, search engine & optimizer might skip down the street, holding hands & singing carols?

I have a dream...where one day, algo designer & cracker will sing together...ah, nevermind.

UPDATE

UPDATE: Andy Beal is wiping a little egg of his face and i'd imagine that Enhance are busy backpeddling for all it's worth wih an angry Jeeves Rep about now. Apparently this was "creative wording" - Which means it's all bollocks.

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