Matt Malden from Yield Software noted that they are out of stealth mode. Their goal is to automate the SEO/SEM process from keyword selection, to bid pricing, to landing page optimization. From their homepage:
It drives the most relevant traffic to your site and helps turn your visitors into valuable customers. It does this by simplifying and automating the process of search engine optimization (SEO), pay-per-click bidding (PPC) and landing page optimization.
The question is, how much can you automate SEO?