BizJournals.com Spamming Google: More Lead Generation Spam on Major News Sites

Submitted by seobook on Mon, 2007-05-28 14:15

Search marketing

It is no secret that Forbes.com and many other major news sites publish advert / lead generation sections (get your meso help at Forbes), but a newer trend is that trusted publishers are creating these types of pages without even placing links or lead generation forms in them.

Check out this BizJournals page titled Apply For A Credit Card Online, complete with interesting backlinks and quality copywriting:

Not only can you comparison shop for credit card offers online, but you can also apply for a credit card online. This is rather convenient. In one fell swoop, you can tour through all kinds of credit cards, then apply for the one that best suits you.

How does that type of content end up published on that site?

Comments

What am I missing? I don't

Submitted by JeremyL on Mon, 2007-05-28 15:40.

What am I missing? I don't even see a link on that page so someone who actually says YAY a CC can then go an apply as the page promises.

weird--

Submitted by Andy Hagans on Mon, 2007-05-28 15:41.

it isn't even monetized...wtf

totally agree...

Submitted by seobook on Mon, 2007-05-28 18:14.

That is one of the dumbest, least profitable, and most brand destructive spam pages I have ever seen. Thought it was worth a mention being that is was from BizJournals.com

"it's that damn credit card

Submitted by Adam Audette on Mon, 2007-05-28 22:39.

"it's that damn credit card spam... it's so hot right now!" said Mugatu... head of BizJournals.com web dev team.

so what

Submitted by corey on Tue, 2007-05-29 10:17.

aaron, i just read your response to the "if you had $100 to market a site" yesterday. in your answer you state that you'd *not* monetize the site right away until it got off the ground.

what's wrong with bizjournals keeping this page clean for a while? sounds like it's right in line with what you might do.